When someone mentions the city of Florence, I am sure images of the Italian city and the birthplace of the Renaissance come to mind. But did you know that there is a Florence, Alabama that had it’s own modern Renaissance? Now, we had never heard of this lovely spot in the Northwest region of the state known as the Shoals. However, after spending a few days discovering its music, art, food, and culture, it became clear that Florence is definitely a Bucket List Destination. Discover all the amazing things to do in Florence Alabama.

The Music of the Shoals

When considering the modern Renaissance of Music, there is no doubt that Florence Alabama is a must see destination. From being the birthplace of the blues to its influence on Rock & Roll, you can spend countless hours exploring the region’s musical prowess.

• Muscle Shoals: Any trip to Florence, Alabama has to include a tour of the famous recording studio at 3614 Jackson Highway. This is the home of the famous session musicians, The Swampers. Given their name because of their “funky, soulful Southern ‘swamp’ sound” these 4 session musicians backed countless Rock & Roll musicians. A tour of the studio showcases where greats like Willie Nelson, The Rolling Stones, Aretha Franklin, Bob Seager, Cher, and many others laid down the tracks to their popular songs with The Swampers backing them up. (http://www.msmusicfoundation.org) 
• Alabama Music Hall of Fame: Whether you love country music, blues, or Rock & Roll, the Alabama Music Hall of Fame in Florence, Alabama is the perfect spot to explore. This fun and interactive museum has tons to see. You can spend hours listening and seeing historical items collected from some of Alabama’s greatest musicians and producers. You can even record your own CD if you get a wild hair! (http://alamhof.org)
• W.C. Handy Museum: Born in 1873, W.C. Handy, named the Father of the Blues after composing works like the St. Louis Blues and the Memphis Blues. At the museum you can explore the log cabin where he spent his childhood years. Along with his house, the museum houses his original piano, trumpet, and an assortment of his musical belongings. One of the highlights is a score completely written in braille that Handy used after he lost his sight. (http://www.visitflorenceal.com/things_to_do/w-c-handy-birthplace-museum-library) 

The Fashion of Florence, Alabama

In recent years, Florence, Alabama has become a national and international fashion mecca thanks to the efforts of Billy Reid & Natalie Chanin. These two talents have developed high fashion empires while still staying true to their local roots. While in Florence, take time to explore their flagship locations, you won’t regret it.

• Billy Reid: Billy Reid offers beautifully created clothing for the man in your life. His Florence store is located on Court Street in the heart of downtown. Stop in and admire his classic works, especially anything with The Billy Reid Signature Ribbon Stripe. (https://www.billyreid.com) 
• Alabama Chanin: Natalie Chanin is all about creating clothing from 100% organic cotton while supporting the local community. Known for her “eco-chic” designs, you will find unbelievable garments often handmade by the locals of Florence. Take particular notice of the intricate beading and beautiful details on many of her pieces. (https://alabamachanin.com) 
• The Shops of Downtown: While strolling around historic Downtown Florence, you will find numerous stores to satisfy your inner fashionista. Whether you are looking for clothes for the kids, custom made suits, or something to wear for your outdoor adventure, you can find it in Florence! (https://www.florencemainstreet.org)

The Art & History of Florence, Alabama

If you are an art or history enthusiast, then Florence, Alabama is a great bucket list destination. Whether you are a lover of the classics or prefer a modern influence, Florence has it all.

• Ivy Green: When it comes to historical landmarks in Florence, Alabama, Ivy Green should be at the top of your list. The birthplace and home of Helen Keller is now a museum. Visit to learn more about Helen’s life (the ladies that work at Ivy Green are extremely knowledgeable) and even see the famous water pump where Anne Sullivan found a way to communicate with Helen. (http://helenkellerbirthplace.org)
• The Rosenbaum House: In 1940, Stanley Rosenbaum and his wife Mildred moved into a newly constructed Frank Lloyd Wright house in Florence, Alabama. One of the only Wright homes available for tours in the South,  exploring the unique architecture of this Usonian style house is a must while in Florence. (www.WrightInAlabama.com)
• Kennedy-Douglass Center for the Arts: This museum is a magnificent gallery of different and revolving art displays from around the world. Here you will find everything from Abstract to Expressionism and everything in between. (http://www.kdartcenter.org)
• Street Art in the Historic Downtown: If you are like me, then you will love discovering the magnificent street murals scattered around Historic Downtown Florence. To appreciate the creative and colorful street art, cut through the alleys off Court Street, you can thank us later.
• King Drive-In Theater: If you love the art of cinema, then the region’s drive-in movie theater is a must. Though drive-in movie theaters are a dying breed, you can still enjoy a modern film in a classic setting. Boasting one of the few drive-ins left, Russelville, Alabama is about 30 minutes from downtown Florence. See what is showing by visiting their Facebook page at www.facebook.com/KingDriveInMovies.

The Culture of the Shoals

One of the best things about Florence, Alabama is the people and their zeal for life. This can be seen in how they celebrate their music, food, and history with their many events and festivals. For a full list of events visit the Florence Alabama Tourism Website for check out some great events like:

• Florence Wine Festival (Generally the 2nd weekend of March) – With over 200 wines from around the world, this is an annual celebration of wine, food, and community in downtown Florence, AL. (www.florencewinefest.com)
• “First Fridays” (1st Friday of every month – March through December) – Historic Downtown Florence comes alive with art, music, shopping and entertainment for the whole family! (http://firstfridaysflorence.org)
• Hellen Keller Festival (Generally the 3rd week of June) – This festival celebrates one of Florence’s favorite daughters and her remarkable life. The four day event is packed with activities, including an outdoor marketplace, performance of “The Miracle Worker” and various evening concerts.  (http://helenkellerfestival.com/site)
• W.C. Handy Music Festival (Generally the last week of July) – Florence, Alabama opens up the city to celebrate the Father of the Blues. This great festival is filled with fantastic food, activities, and of course unbelievable jazz and blues music. (http://www.WcHandyMusicfestival.com)
• Alabama Renaissance Faire (October) – We loved attending the Renaissance Festival in Louisiana! So you can only imagine how awesome this festival must be in the town nicknamed “Renaissance City!” The people of Florence showcase authentic Renaissance food, costumes, and music for two days in October.

The Food of Florence, Alabama

If you love food, then Florence will not disappoint! From classic southern fare to modern ethnic food, you will have plenty of options, even for the pickiest eater!

• Breakfast–

  • Staggs Deli: This old diner in Downtown Florence serves a classic southern style breakfast.
  • Big Bad Breakfast: You won’t go hungry if you have breakfast here. Make sure you get the biscuits because they are to die for. Also, take the time to admire the plane on the wall and all of the cool knick knacks around the restaurant.

• Lunch –

  • Yumm Thai Sushi & Beyond: If you are looking for some great Thai or Sushi then head over to Yumm for lunch! This hip spot in Historic Downtown Florence has a great menu and fantastic happy hour.
  • The Factory Cafe: Part of the Alabama Chanin Factory, this hot lunch spot offers a great menu. If you love burgers, then you will definitely want to grab a bite at The Factory.

• Afternoon Ice Cream –

  • Trowbridge’s: Trowbridge’s is another classic diner in the heart of Court Street. Open since 1918, you can have lunch here. However, it’s their award-winning orange pineapple ice cream that has brought customers in the door the past 100 years! 

• Wine and Beer –

  • The Carriage Wine & Market: If you love wine then you will want to stop by the Carriage. This beautiful establishment offers a great selection of wine and beer along with small plates to nibble on with friends.
  • Singin’ River Brewing Co: If you are a craft brew aficionado then the Singin’ River Brewing Company is a must visit destination. With a great selection you will find a full range of beers including the smooth flavor of the Handy’s Gold and the rich, full taste of our Porter. You are bound to find something to satisfy your craving. (www.SinginRiverBrewing.com)

• Dinner –

  • Odette: Odette is a great restaurant in Downtown Florence that specializes in farm to table dishes. Above all, they take pride in using local Alabama ingredients to create mouth watering recipes. 
  • Ray’s at the Bank: If you are like us, then you’ll agree there is something special about eating in a re-purposed building like an old bank! The ambiance at Ray’s at the Bank is magical. A musician plays in the background creating the perfect setting for an amazing meal! Whether you opt for seafood or have the burger, you won’t be disappointed. Make sure you save room for the Chocolate Lava Cake for dessert!

Where to Stay in Florence, Alabama

There are plenty of places to stay in Florence, Alabama that will fit any traveler’s style and budget. So whether you are searching for a budget hotel, a unique boutique, or something in between, it’ll be easy to find the perfect spot.

• Budget: Florence, Alabama has plenty of clean, cost effective hotels. So if you are wanting to stay near Downtown Florence, check out the Days Inn.  It’s centrally located within walking distance of the tourist spots!
• Mid-Priced: If you are looking for convenience and a good price then check out the Hampton Inn & Suites in Downtown Florence. Plus, this hotel is located less than a mile from the city center and has an unbelievable rating on Hotels.com. What we liked too is that they offer a delicious breakfast every morning. Not to mention, if you are good, they have hot bake cookies in the afternoon!
• Luxury: Locally owned, the GunRunner Boutique Hotel is in an ideal location in the heart of downtown Florence, Alabama. So you it’s ideal since it is Located within walking distance of many restaurants, bars and historical attractions. Plus, this luxury boutique hotel has 10 suites that celebrate the world-class music, fashion, art, and history of the area. So you will feel like you 100% enveloped in the culture of Florence.

Book Your Stay in Florence, Alabama Today 

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Disclosure: The Bucket List Project was a guest of the Florence/Lauderdale Convention & Visitors Bureau. With that said, All opinions in “Florence Alabama: A Bucket List Destination” are our own. Also, “Florence Alabama: A Bucket List Destination” may contain affiliate links. Using the links doesn’t cost you any extra, and it helps keep the site free, fun, and community supported! Eric & Darcee will never recommend a product that we don’t genuinely believe in, actually use ourselves, have researched, and trust. Please see the disclosure policy for more information.