This is a sponsored post for “Traffic Secrets: The Underground Playbook.” All opinions expressed below are my own. Please see the disclosure policy for more information.

I have been a chasing my Bucket List Project since 2012. But it wasn’t until 2017, that I left my corporate job to pursue my dream to become a blogger and influencer. I remember starting out with dreams of grandeur! Together with Darcee, we were going to create amazing content that not only showed us chasing our bucket list but to help and inspire others to chase their own dreams! I was so excited and full of hope. It seemed like it was going to be the ultimate dream “job” for us!

But for the past 3 years, I have struggled with this dream. Often, I would pour my heart into posts that just fell on deaf ears. It wasn’t that the content was bad. Heck, my mom used to say it was the best stuff she had ever read and no one would ever call my mom a liar! No the problem was that I was struggling to get my content seen and read. I was failing to reach anyone and everyone that I wanted to help and inspire.

So something had to change.

Just Because You Build It Doesn’t Mean They Will Come

We all know that famous line from the movie, The Field of Dreams, “If you build it, they will come!” It is such a memorable phrase but in the real world sadly it just isn’t true! There are tens of thousands of blogs and businesses online that offer truly amazing content and products. But every year, most of them start and fail because they don’t understand this one essential skill: the art and science of getting people to find them.

Russell Brunson really focuses on the fact that waiting for people to come to the Bucket List Project’s blog is not a strategy. This point in Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers really impacted us and thus is changing our focus to find our dream customers.

Who Is Russell Brunson?

Russell Brunson is a Best-Selling Author & CEO of $100M software company ClickFunnels. He has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books and popularized the concept of sales funnels. In 2014, Russell and partner Todd Dickerson launched ClickFunnels, which became the fastest-growing non-venture backed software company in the world.

Of course, that is what Russell the businessman & writer of Traffic Secrets is all about. But, what I like is that Russell is a real person too. If you follow any of his social media channels, especially his Russell Brunson Instagram Channel, you will see that he is a goofy, fun loving dad, who loves to include his family and friends in all of his wild adventures.

What Does Russell Brunson teach in Traffic Secrets?

Russell offers tons of information in Traffic Secrets that he easily breaks down into key strategies in order to increase your site traffic. But what I particularly like is that he lays out the proven strategies he personally uses to drive traffic to his own online businesses or sales funnels. Plus, the best part is that he breaks down his Traffic Secrets strategies into simple key points:

• How to find your dream customer
• Where is your dream customer hiding?
• Perfecting your hook, story, and offer
• How to Fill a funnel organically
• How to use paid ads effectively
• Insider Traffic Secrets for Instagram, Facebook, Google, and YouTube

One of the benefits of his Traffic Secrets book is that it is broken down into digestible sections. You can then easily cover it all during a 30 day program or you can do it at your own pace. For me, was nice to take a section and then read, learn, process, and practice it at an easy pace.

A Few Ideas I’ve Learned from Russell Brunson’s Traffic Secrets

For us, Traffic Secrets really opened our eyes on learning more about our current and potential readers. Forever, we were creating content for the Bucket List Project that meant a lot to us. But, after reading Traffic Secrets, I realized that we may not actually be creating content that our readers may have needed to solve their problems in pursuing their own bucket list dreams.

Learning what our readers really want:

Russell shares that essentially people are looking to move away from pain toward pleasure in order to satisfy one of 3 core desires: Wealth, Health, or Relationships. Now these three desires are broad categories and can encompass many subcategories. But in Russell’s eyes, a visitor or even a customer will always fall into one of these core desires.

Now in my initial take, I immediately thought that readers of the Bucket List Project would fall into the core desire of Health. I figured that most people who were reading our content on the blog or on our social media channels were looking to improve their mental health and were seeking ways to feel better about themselves by ticking items off their own bucket list. But I was wrong.

In the 30 day challenge for Traffic Secrets, Russell asked us to find out and write down what our potential readers are saying or thinking. So, I went online and sent out emails and asked our current readers and friends what pain points they were struggling with in pursuing their bucket list. In the responses we got back, over 75% of them all said lack of money was preventing them from the pleasure of ticking off the many items on their bucket list. It was an eye opener to say the least!

Learning how to improve my hook, story, and offer:

If you ever talk to Darcee, she will tell you that I often talk too much in getting my point across. Perhaps, this is because I get very excited and immediately explode with a story. Now this may be great if I was just sitting by the fireplace telling great tall tales. But when it comes to business in this modern age, it can often push away potential readers and even possible customers.

So, in Traffic Secrets, Russell hammers home over and over and over that if your content or campaigns aren’t working to attract viewers, it is ALWAYS the hook, the story, or the offer. Essentially, Brunson shares that if you want to help others or attract more viewers and customers, you need to create better hooks, tell better stories, and make better offers.

Learning where my Dream 100 where hiding:

One of the key components to Traffic Secrets by Russell Brunson is learning who your Dream 100 is and where they are hiding. Essentially, the dream 100 are who my dream readers or customers are and where on the internet they are already hanging out or other resources they are already using online.

Now, I had already decided last year, when I wrote the Purpose of The Bucket List Project, that I wanted to really help other members of Gen X and Gen Y find ways to tackle their bucket lists. But to be honest, I had never thought about where they were already online or what similar services they were already subscribing to inspire them. Perhaps, this was of course, because I was too busy focusing on us rather than them or maybe it was because I just didn’t understand the value in researching this.

But that all changed when I did Russell’s challenge of  developing my Dream 100. First, I learned more about my current readers and their pain points and core desires. Second I learned how the Dream 100 will help us develop better traffic from anything from paid ads to free traffic to possible joint ventures.

How Can You Get a Copy of Traffic Secrets?

As you can see, Traffic Secrets by Russell Brunson has had a pretty big impact on how we are viewing you, the reader. It is rare that I have read a business strategy book that has actually made me stop, take stock in what I am doing, and then actually take action. Therefore, I can’t recommend this book enough. Whether you are a blogger, a content creator, or business owner of any kind, I truly believe Traffic Secrets can benefit you.

So, if it is on your Personal Growth Bucket List to improve your business in any capacity, I invite you to join us on this mission to grow. Get your own copy of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson and get started today!

Don’t forget to Pin Traffic Secrets By Russell Brunson to your Favorite Blogging Tools Board!

Disclosure: This is a sponsored post for “Traffic Secrets: The Underground Playbook” by Russell Brunson. However, All opinions expressed below are our own. Eric & Darcee will never recommend a product that we don’t genuinely believe in, actually use ourselves, have researched, and trust. Please see the disclosure policy for more information.